RtK

Feature

Localized menu and pinza cards

Final WeChat menu after five UI iterations for Hangzhou QSR habits.

Dodo Brands logo

Dodo Brands · WeChat Mini-App · China Market Entry

Localized menu and pinza cards

Localized menu and pinza cards

Final WeChat menu after five UI iterations for Hangzhou QSR habits.

Implementation narrative

Problem

A translated Russian layout felt foreign to Hangzhou customers.

Solution

Category navigation, rectangular pinzas, large food photos, floating cart.

Outcome

A native-feeling menu inside WeChat for cashless ordering.