A translated Russian layout felt foreign to Hangzhou customers.
Feature
Localized menu and pinza cards
Final WeChat menu after five UI iterations for Hangzhou QSR habits.
Dodo Brands · WeChat Mini-App · China Market Entry
Localized menu and pinza cards
Localized menu and pinza cards
Final WeChat menu after five UI iterations for Hangzhou QSR habits.
Implementation narrative
Category navigation, rectangular pinzas, large food photos, floating cart.
A native-feeling menu inside WeChat for cashless ordering.
